About Us

Who would’ve thought that a hostel room in Multan would one day become a fragrance house, or even a lifestyle brand?

I’m Ahmad Shehzad. I grew up in a rural area of southern Punjab, and when I came to university in Multan, I had a small hostel room and an idea I couldn’t stop thinking about: building something of my own.

I started with content creation, but I always knew I wanted to create something beyond content. Something people could actually experience, something that carried my own taste and vision.

That journey led me to fragrance.

I tried perfumes from different brands, exploring different scents and styles. Some came close to what I liked, but I kept finding myself wishing they were a little different. Eventually, I stopped looking for the perfect fragrance and decided to start creating my own.

It took time. There was research, experimentation, and more thought than I expected, even when it came to naming each perfume. I wanted every name to feel connected to the scent itself, not just sound good on a bottle.

That thinking became our first four fragrances.

The first four

Mirage — captures a fresh, marine character, like the shimmer of something distant in the heat.

Noor & Naar — brings bright citrus together with the warmth of amber wood, balancing light and fire.

Layla’s Ember — pairs rose and peony with a softer, warmer character.

Sovereign — brings rose and teakwood into a deeper blend of vanilla and musk.

Today, each fragrance is available as a 50ml Eau de Parfum. And this is only the beginning. Accessories and clothing are already in progress, and I’ll share them when they’re ready.

I know there’s still a lot for me to learn. I want every detail to be right, but I also know that building something worthwhile takes time. Rather than pretend I have everything figured out, I want to be honest about the journey and keep getting better.

For me, this is about more than putting a fragrance in a bottle. It’s about taking an idea that started in a hostel room in Multan and seeing how far I can take it.

Thank you for being here at the beginning.

Ahmad Shehzad